Fighting for people over profits
Adidas is spending $150 million on its upcoming Olympic sponsorship — money it earned off the backs of underpaid and exploited workers, some of whom report being slapped, having shoes thrown at them and being verbally abused.
Adidas’ huge sponsorship deal is core to its strategy of strengthening its brand and increasing its market share throughout the world. More than ever, the eyes of the world are on Adidas — and Adidas’ eyes are on its potential customers — which makes this the ideal time to raise our call for fair worker treatment.
Tell Adidas to truly embrace the spirit of the Olympics and treat its workers fairly.
Indonesian workers report being paid just fifty cents an hour, far below a living wage in their country. In China, Adidas factory workers routinely work fifteen-hour days. In the Philippines, workers cannot afford basic necessities such as food, housing, healthcare and education for their children without dealing with loan sharks. In factory after factory in its supply chain, Adidas workers report excessive hours, low wages and, in some cases, physical abuse.
Adidas made $881 million in profit in 2011 — a record year for the company — in part because many of its 775,000 factory workers were treated terribly. Now, with Adidas’ Olympic sponsorship putting it in the international spotlight, Adidas can no longer hide from the conditions in its factories.
Sign our petition to Adidas to let it know that workers deserve a living wage and safe work conditions.